During an election campaign Winston Churchill was speaking in a church hall in rural England. The hall was decorated in the well accepted colour scheme of that era – mission brown up to shoulder height, then cream up to and including the ceiling. When he finished his speech Churchill called for questions. The first came from a middle-aged woman dressed in country tweeds. "Mr Churchill, I am a member of the Temperance League," she said, "My local branch has been examining your use of alcohol. Are you aware Prime Minister that, during your lifetime to date you have consumed enough alcohol to fill this hall up to here" stretching her arm dramatically to indicate the mission brown zone on the wall. "We want to know what you intend to do about it." Churchill looked at the woman, followed her arm to the top of the mission brown zone, and then slowly allowed his gaze to move up through the cream zone to the ceiling. "So little time, so much to do" he said.